Reduce CPI in your creatives by using the right colors

Maximize the creative's performance and reduce CPI with the power of color! Learn how to use high contrast combinations and avoid dark shades to drive player engagement and reduce cost per install.

Increase color contrast to make the gameplay more clear

Increasing the color contrast in a hyper-casual game can help players understand the gameplay more clearly. This can be accomplished by employing high contrast color schemes in the game's graphics and interface.

Using a bright blue or green background and a bright yellow or orange character, for example, can create a strong contrast that makes the character stand out and draws the player's attention to the most important elements of the game.

Increasing color contrast can make the game more visually appealing and engaging, in addition to improving the player's ability to understand and navigate the game. This is especially important in the fast-paced and competitive world of hyper-casual games, where players are always looking for new and exciting experiences.

Use colors that have common meanings.

In a hyper-casual game, using colors with common meanings can help to make the game more clear and understandable for players. Developers can communicate important information to players quickly and effectively by using colors that are commonly associated with specific meanings.

Using red to indicate enemies or obstacles that players should avoid and yellow to indicate safe zones, for example, can help players understand the game's rules and make informed decisions about how to play.

In order to improve accessibility, colors that are typically associated with the color of an object should be used in addition to colors that have common meanings. This can help players, regardless of their background or experience with the game, understand the objects in the game more quickly and easily.

Avoid using darker colors throughout the theme or in parts of the creative.

Avoiding the use of darker colors throughout the theme or in specific parts of a hyper-casual game's creative materials can help to improve performance and lower cost per install (CPI).

Bright, cartoonish colors are more effective in hyper-casual games because they provide players with a visually appealing and engaging experience. Darker colors, such as black or brown, on the other hand, may be less effective and result in higher CPIs.

Lightening up the design of a hyper-casual game by changing the entire theme to a lighter color or just one element, such as the environment or character, is one way to improve performance. This can contribute to a more visually appealing and engaging experience for players, resulting in higher retention and monetization.

Experiment with feminine colors.

Experimenting with "feminine" colors like pink and purple in the creative materials of a hyper-casual game can be an effective way to drive player engagement and retention.

Despite being traditionally associated with a more feminine audience, these colors have been found to perform well in a wide range of hyper-casual game creatives. Developers can create visually appealing and engaging experiences that appeal to a wide range of players by using these colors in their designs.

Designers must overcome any stereotypes associated with specific colors and instead concentrate on what works best for their game. This may entail experimenting with various color combinations to see what works best with their target audience.

Experiment with different textures.

Experimenting with different textures in the design of a hyper-casual game can help to create visually appealing and engaging experiences for players.

The texture of an object or element in the design of a game can influence its coloring in a variety of ways, such as whether it is 2D or 3D, feathered, or realistic. A 2D object with a simple, flat color, for example, may appear very different from a 3D object with multiple shades and a realistic appearance.

In addition to texture, designers should consider other factors that can influence an object's or element's coloring, such as lighting, shadows, and reflections.

Lighting and shadows

Investigating the use of lighting, shadows, and saturation in the design of a hyper-casual game can be a powerful way to create visually appealing and engaging experiences for players.

Lighting, shadows, and saturation can all have a significant impact on how colors appear to our eyes. Developers can create more dynamic and interesting visual experiences for players by experimenting with these features in game design.

Using lighting and shadows to create a sense of depth and dimension, for example, can help make gameplay more immersive and engaging. Similarly, adjusting color saturation can aid in the creation of more vibrant and eye-catching visuals that draw players in.