Hyper-Casual Games

What does hyper-casual games mean?

Hyper-casual games are a type of mobile game that does not take a lot of time to play, win, and have created to enjoy, relax, stress relief and just have fun.

Hyper-casual games are games designed for short bursts of gaming pleasure.

A hyper-casual game refers to a lightweight game with minimal design. They are simple to construct, but they offer a lot of amusement and replayability. Hyper-casual games are created in a way to be approachable and entertaining by the widest range of gamers.

A hyper-casual game refers to a lightweight game with minimal design. They are relatively easy to produce, but they guarantee to offer a high level of entertainment and replayability. Hyper-casual games are produced in a way to be approachable and enjoyable by the widest number of players.

Hyper-casual games are characterized by lightweight, instantly playable games that players revisit often because of short session length and fun game mechanics. Hyper-casual games usually focus around a single core mechanic, like parking a car or dunking a basketball, but are still challenging to players and have universal appeal. In short, hyper-casual games are easy to pick up but difficult to master, encouraging players to come back.

Hyper-casual games are often free to play.

While ads traditionally work for hyper-casual games, more and more of them are expanding their monetization strategies. The most common type of in-app purchases we can see in these games are subscription purchases. For example, a “no ads” or “VIP” subscription.

For casual game developers, the trick is also how to monetize these users and increase their engagement with the game. Whether that’s by incorporating more and more exciting features from other gaming genres – such as live ops and competitive elements. Or trialing more engagement-driving ad formats to boost engagement KPIs and keep players in the game for longer.